A Summary of My Work till 2025

Hi, I’m Aryan. Over the last ~4 years, I have worked across the stack (frontend, backend, and some infrastructure) in startups and enterprise SaaS.

I focus on work with a clear reason to exist and measurable outcomes (users, reliability, cost, or growth).

TL;DR

• Enterprise SaaS + travel tech; shipped product + infra work end-to-end.
• Focus on ownership, clear metrics, and incremental delivery.
• Links: Optimizely Custom URL, GoZayaan SEO Builder.

Timeline overview:

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Optimizely (2024-2025)

Full Stack Software Engineer | Content Marketing Platform

Joined the product development team at Optimizely’s Content Marketing Platform - an enterprise SaaS tool used by companies like Shell and Xerox.

Highlights:

• Owned the Custom URL feature end-to-end - backend, AWS Lambda, and infrastructure setup that serves over a million requests/day and wrote extensive documentation to support maintenance
• Built features to streamline workflow management, track feature adoption, and generate data reports to improve retention and engagement
• Wrote tests, documentation, and technical specs to unblock delivery and reduce support overhead
• Resolved 4 SLA-bound customer issues, saving >$10,000 on each resolved issue

Joined this role without formal backend experience; backend skills were developed through projects, coursework, and system design preparation.

GoZayaan (2022-2024)

Software Engineer 2, Frontend | Travel Tech Platform

GoZayaan is one of Bangladesh’s leading travel platforms. Contributed 154 PRs in 11 months (about 14 PRs/month).

Highlights:

• Built the SEO Content Builder - a drag-and-drop page builder that grew organic search traffic from 33k to 116k/month (3.5X increase)
• Contributed heavily to the Vue 2 to Nuxt 2 migration for the main website
• Mentored a teammate through their journey to becoming a full-time junior engineer
• Built the Hotel Map search feature with interactive location-based browsing
• Wrote design docs on frontend code organization and optimization strategies

Other contributions: Hotel booking review pages, gift card system, remittance admin dashboard with KYC module, email templates for ticket issuance.

Proof (search traffic growth)

Source: Semrush (monthly organic traffic).

Notable Personal Projects

1. Relearnify

2. Currency Converter Pro

What I’m exploring now

Local-first software: Software that doesn’t need the cloud to survive.

Audio AI research: Investigating speech processing and audio generation as an extension of core software engineering work.

Mistakes I’ve learned from

Some recurring themes:

• Not taking ownership early enough - waiting for others instead of stepping in

• Overanalyzing instead of shipping small wins and iterating

These are active improvement areas.

Earlier Experience

Early-Stage Startup

• Built a cloud saving feature on top of a lean model canvas generator
• Worked with Postgres and KoaJS

YY Ventures Design Studio (Internship)

• Deployed 3 websites using Svelte and React
• Built a medium-scale Jamstack site using Svelte, Astro, and GraphCMS
• Set up GitHub Actions for CI/CD workflows

Student Tutor, BRAC University

• Assisted 150 students across 3 sections with Computer Architecture coursework
• Taught IEEE floating-point arithmetic and MIPS Assembly
• Automated grading using Python and Google Sheets API

Want the technical deep-dives?

• SEO Content Builder - How I helped grow search traffic 3.5X
• Custom URL Feature - Enterprise SaaS at scale