Published
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A Summary of My Work till 2025
Hi, I’m Aryan. I’ve spent the last ~4 years working across the stack (frontend, backend, and some infra) in both startups and enterprise SaaS.
I’m not that interested in “busy work”. I like work that has a clear reason to exist and a measurable outcome (users, reliability, cost, growth - any of it, as long as it’s real).
TL;DR
- Enterprise SaaS + travel tech; shipped product + infra work end-to-end.
- I like ownership, clear metrics, and shipping small wins fast.
- Links: Optimizely Custom URL, GoZayaan SEO Builder.
Here’s a diagram of my timeline, it has some extra info you may not need:

Optimizely (2024-2025)
Full Stack Software Engineer | Content Marketing Platform
Joined the product development team at Optimizely’s Content Marketing Platform - an enterprise SaaS tool used by companies like Shell and Xerox.
Highlights:
- Owned the Custom URL feature end-to-end - backend, AWS Lambda, and infrastructure setup that serves over a million requests/day and wrote extensive documentation to support maintenance
- Built features to streamline workflow management, track feature adoption, generate data reports all in all improving user retention and engagement
- Wrote tests and documentation/tech specs to unblock features, so that team can focus on more impactful projects
- Resolved 4 SLA-bound customer issues, saving >$10,000 on each resolved issue
I got this role despite lacking formal backend experience. Self-studied backend engineering through projects and courses, and performed well in system design interviews.

GoZayaan (2022-2024)
Software Engineer 2, Frontend | Travel Tech Platform
GoZayaan is one of Bangladesh’s leading travel platforms. I closed 154 PRs in 11 months - averaging 14 PRs/month.
Highlights:
- Built the SEO Content Builder - a drag-and-drop page builder that grew organic search traffic from 33k to 116k/month (3.5X increase)
- Contributed heavily to the Vue 2 to Nuxt 2 migration for the main website
- Mentored a teammate through their journey to becoming a full-time junior engineer
- Built the Hotel Map search feature with interactive location-based browsing
- Wrote design docs on frontend code organization and optimization strategies
Other contributions: Hotel booking review pages, gift card system, remittance admin dashboard with KYC module, email templates for ticket issuance.
Proof (search traffic growth)
Source: Semrush (monthly organic traffic).


Notable Personal Projects
What I’m Exploring Now
Local-first software: Software that doesn’t need the cloud to survive.
Audio AI research: Investigating speech processing and audio generation. It’s a pivot from my standard software engineering work, driven by genuine curiosity about where the field is heading.
Mistakes I’ve Learned From
I track my mistakes. Some recurring themes:
-
Not taking ownership early enough - waiting for others instead of stepping in
-
Overanalyzing instead of shipping small wins and iterating
I’m actively working on these.
Earlier Experience
Early-Stage Startup
- Built a cloud saving feature on top of a lean model canvas generator
- Worked with Postgres and KoaJS
YY Ventures Design Studio (Internship)
- Deployed 3 websites using Svelte and React
- Built a medium-scale Jamstack site using Svelte, Astro, and GraphCMS
- Set up GitHub Actions for CI/CD workflows
Student Tutor, BRAC University
- Assisted 150 students across 3 sections with Computer Architecture coursework
- Taught IEEE floating-point arithmetic and MIPS Assembly
- Automated grading using Python and Google Sheets API
Want the technical deep-dives?
- SEO Content Builder - How I helped grow search traffic 3.5X
- Custom URL Feature - Enterprise SaaS at scale